Almaty. 7 April. 7kun.kz — In 2016, advertising activities and market research reached KZT181.7 billion, reports to 7kun.kz referring to the statistics committee.
In comparison with the analytic indicator of 2015 (151.8 billion KZT) this sphere showed an increase of 19.6%.
According to the agency, advertising agencies earned 158 billion KZT last year. While a study of market conditions and the study of public opinion has brought Kazakh companies 16 billion tenge. At the same time, KZT 7.5 billion was raised at the mass media advertising demonstration.
According to the information, the advertising market in Kazakhstan for 10 months earned 120 billion KZT. In addition, experts said that the advertising market in 2016 could grow by 17%. In turn, the Ministry of Information and Communication stated that within the framework of mass media support in Kazakhstan they can allow advertising of alcoholic products.