Chinese brands such as ZTE, Meizu and Xiaomi increased market share, gaining another 3.5% in 2016, primarily due to the leaders. The Indian brand Micromax, which was not present on the Kazakhstan market in 2015, in 2016 occupied 4% of the market. Micromax is popular among consumers in connection with cheaper LTE-devices. Demand for this brand in the near future will be stable. In the category of button phones, the brand has practically become a leader, having occupied more than 20%.

At the end of the year, smartphones occupied more than 85% of the mobile phone market. The average price for a smartphone is $ 247, for an ordinary mobile phone - about $ 20. The price segment to $ 100 fell by more than 7%, in contrast, the segment from $ 100 to $ 300 increased by almost 2 times compared to 2015. The segment of expensive mobile phones from $ 500 was reduced to 15.6%.