It's time to add the new segment to the traditional list of industries where franchising is most often represented in our country. By dominant franchise industry currently include online projects, the president of the Association of franchising in Kazakhstan Beknur Kissikov told.
"Interesting franchise now online projects. Once in the book, I wrote about his doubts that a franchise of online projects will be developed in our country. But today, experience shows that this business on the internet has the potential for development. In the US and Europe is a very growing segment, there are many franchises. In Kazakhstan today, I see the same thing. Moreover, the business in the sphere of ecology, organic products also growing. Here in these sectors is expected a big increase, " Beknur Kissikov said.
The expert agrees that in Kazakhstan with statistics of 495 brands can observe the dominance of franchising projects. According to the head of professional associations, the issue might turn to a sword with two sides. On the one hand, it is necessary to develop a package of measures to protect the domestic market, on the other hand, competition with foreign brands in Kazakhstan businessmen holds good tone.
According to the words of the official, the specific brands that will be found on the Kazakhstan market, are expected to Subway and H & M. As early reported, McDonald's is going be opened in Astana and Almaty in the first half of this year.
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